Governor Josh Shapiro
Brand Positioning
Creative Direction
UI/UX
joshshapiro.org
shapiroinauguration.org
shapirobudget.pa.gov
Since taking office, Governor Shapiro has unified Pennsylvania in a big way—from rebuilding I-95 in just 12 days to removing the barrier of a four-year college degree for 92% of state jobs. The branding for Governor Shapiro clearly supports these accomplishments with concise messaging, elevated typography, and an inviting and approachable color palette.
![](https://studiomosaic.co/wp-content/uploads/2023/12/gov-shapiro-min.png)
Governor Shapiro was already ready for some outside-the-box branded moments, like a custom bomber jacket with an embroidered 48 to solidify Governor Shapiro’s place in Pennsylvania history.
From I-95's reopening to the Governor's first budget address, Studio Mosaic’s branding has more than leveled up the Governor's messaging and presence.
– Annie Newman, Digital Director
All of which drive home the fact that Josh is the ideal person to lead and shape a progressive commonwealth that can get shit done.
![](https://studiomosaic.co/wp-content/uploads/2023/12/Group-48096840-min.png)
![](https://studiomosaic.co/wp-content/uploads/2023/12/Group-48096841.png)
![](https://studiomosaic.co/wp-content/uploads/2023/12/commonwealth-of-penn-min.png)
Studio Team:
Robyn Kanner, Deanna Marie-Norcross,
Eric Ziminsky, Cesar Hernandez,
Anna Impson