For the Human Rights Campaign’s American Dreams Tour, we led the strategy, design, video direction, and development for a nationwide campaign built to elevate LGBTQ+ voices at a moment of escalating legislative and cultural attacks. We started with a central question: How do you create a campaign about the American Dream when that promise is being denied in real time? Our answer was to take the message on the road — grounding the work in lived experience, local communities, and the power of visibility — reclaiming the idea of the American Dream as something expansive, collective, and still worth fighting for. The result is a flexible, story-driven platform that moves across cities and channels, turning urgency into participation and optimism into action. The campaign not only mobilized audiences across the country, but was recognized with two Gold honors at the Anthem Awards.