RTS ushered in a new era for waste and recycling solutions through the use of data analytics and technology service offerings. As RTS grew beyond New York City and expanded services outside of waste collection, it needed a brand ready to scale as its portfolio evolved. They asked us to re-envision their brand. The new RTS needed to feel inclusive of the traditional waste industry and the growing movement around climate change and sustainable practices.
 Early on in the rebranding process, we initiated a series of creative sessions with RTS key stakeholders to discuss the brand landscape for waste management, sustainability and tech “disruptor” companies. We systematically collected feedback across these channels and analyzed it for connections and conflict. At the end of this process, we also oversaw creation of design assets across 10k properties in north America from stadiums to individual restaurant chain locations.